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Ace Expert Alterations and Cleaners
Whether it’s the pocket that Ace hems together, a small pair of jeans, or a Texas-style shirt you want to hold onto, this is the high card of tailors.

1117 S. Congress, 444-2332 map

ACR Engineering
Mostly involved with the planning and design of schools, this firm is also responsible for some of the engineering that went into Austin's new City Hall.

907 S. Congress, 440-8333 map

www.acreng.com

Acuarios
This little turquoise Tex-Mex cafe is open for lunch 'til 3pm with a menu full of Mexican faves (except for the hamburger and fries option, but hey, they have that it Mexico, for sure).

Alamo South Lamar
If Austin was to be defined in cinematic terms, Alamo Drafthouse would be it. Yeah, they have popcorn, but oh so much more. And yeah, they show all the new movies, but do the big box theaters have their own Iron Chef contests or show Spike and Mike cartoons? Didn't think so...

1120 S. Lamar, 707-8262 map

www.drafthouse.com

All City Sewing Machine Service
Stop by for a free estimate on repairs and service for all brands of sewing machines.

1421 S. Congress, 444-8929 map

Allens Boots
The boots alone will blow your mind, but check out the hats and belts and clothes -- Western and casual -- before that happens. Additional perks: The smell of leather and some of the best AC on the block.

1522 S. Congress, 447-1413 map

www.allensboots.com

Amy's Ice Creams
Amy’s whimsical roster of rotating flavors runs the gamut from Coffee Toffee to Shiner Bock. They also carry fruit ices for the nondairy crowd.

1301 S. Congress, 440-7488 map

www.amysicecream.com

Amy's Ice Creams
Amy’s whimsical roster of rotating flavors runs the gamut from Coffee Toffee to Shiner Bock. They also carry fruit ices for the nondairy crowd.

various locations map

www.amysicecream.com

Angel Funeral Home
The careful attention and consideration offered by Angel will put to rest any fears about the afterlife.

1600 S. First, 441-9738 map

www.angelfuneralhome.com

Antigua
Latin American art and décor -- with an emphasis on Guatemalan finds and Mexican treasures -- are featured here. Another highlight of this antique row denizen is its selection of locally crafted jewelry.

www.antiguagifts.com

Aussie's Grill & Beach Bar
One of the few sports bars where you can get off your duff and actually participate in a sport. Aussies is Austin's beach volleyball HQ.

306 Barton Springs Rd., 480-0952 map

www.aussiesbar.com

Austin American-Statesman
While you may argue with their editorial content, you can't argue with their location: best bat viewing in the city and a well-maintained park in which to do it.

305 S. Congress, 445-3500 map

www.statesman.com

Austin Art Glass
Aaron Gross has been blowing glass for more than 17 years. Obviously a master at his craft he is now offering classes and demonstrations by appointment. He can design pieces in colors that match interiors, but please don't drag your 8X10 oriental rug into the gallery.

1608 S. Congress, 916-4527 map

www.austinartglass.com

Austin Healing Arts
You are like a car. A beat-up, dirty, good for nothing Pinto. From soul realignments to body tune-ups the practitioners a Austin Healing Arts will make you all shiny and new again.

Austin Java
When walking in, expect to see at least one laptop on each table. This local fave invites you to make it your office away from the office, with great coffee, breakfast all day, terrific light fare, and some of the best desserts this side of grandma's icebox.

1608 Barton Springs Rd., 482-9450; 1608 Barton Springs Rd., 482-9450, 1206 Parkway, 476-1829; 1608 Barton Springs Rd., 482-9450, 1206 Parkway, 476-1829, 301 W. Second #100, 481-9400

www.austinjava.com

Austin Motel
If it's good enough for Sandra Bullock, Julia Roberts, and El Sol y la Luna, it's good enough for us. And your mom. We like the luscious kidney-shaped pool; even more, we like that staying here makes us feel like we're inside the film The Postman Always Rings Twice.

1220 S. Congress, 441-1157 map

www.austinmotel.com

Austin Trust Company
On the refurbished grounds of the landmark Nighthawk Restaurant, this Austin-based financial company uses its considerable monetary muscle to manage over eight hundred million dollars in trusts and employee benefit accounts.

336 S. Congress #100, 478-2121 map

www.austintrust.com

Avenue Gallery
A little wisp of a shop, Avenue Gallery is one part photo gallery, featuring the black-and-white work of local artist Kip Holm, one part gift shop, specializing in candles and picture frames and the like, and one part custom picture framing. And somehow it feels like there's still a lot of space in there.

1510 1/2 S. Congress, 442-3600 map

www.avenuegallerysoco.com

Baby Greens
Austin, you have an alternative to the super sizing effects of the traditional fast food restaurant. Quick, delicious, and healthy, Baby Greens can quell any rumbling tummy without the grease.

2316 S. First, 462-1697 map

www.ilovesalads.com

Beck's on Congess
Just like being in the backyard patio, order you favorite drink or order up some grilled tenderloin, Gulf shrimp, or portobello, and listen to live music, Tuesday through Sunday.

www.BecksonCongress.com

Bella Blue
As if from a young girl's dream, Bella Blue is a San Marcos original and has vintage clothing and accessories, as well as art from talented locals. Come revel in the aromas of their own line of soaps and lotions, as well.

www.bellablueaustin.com

Bennigan's
Lotsa green, especially this time of year. Sort of like "Cheers" but nobody knows your name...

Bill Kasson Motorcycles
All the crotch rockets, scooters, trackers, and accessories you're little heart desires, as well as quite the array of Japanese dolls (not for sale but to enjoy while you browse) care of corporate Yamaha.

2603 S. Congress, 444-7482 map

www.kassonmotorcycles.com

Blackmail
Gail Chovan, la femme qui aime noir, the queen of all things vintage, pre-1967, and black, is Blackmail. Blackmail is like a small black-and-white picture postcard sent from an era of more elegant and charming couture.

1202 S. Congress, 326-7670 map

www.blackmailboutique.com

Body Vida
If you’re bored with the typical downward dogging, Body Vida is sure to spice up your workout. Take classes in Nia technique, Soul Motion, Inner Wealth, Deep Play, Live Rhythm Dance, Afro-Brazilian fusion, pilates, and yoga.

1115 S. Congress, 447-9900 map

www.bodyvida.com

Bouldin Creek Coffeehouse & Cafe
Bouldin Creek isn't limited to coffee and tea, although they have a fine selection of both. Their vegetarian menu and spirits turn this joint into a fine restaurant and hangout, as well.

1501 S. First, 416-1601 map

www.bouldincreek.com

Broken Spoke
While waiting for your Chicken Fried Steak and home-cut fries, check out their museum showcasing The Broken Spoke's 43 years in Austin. With guest pictures ranging from W himself (ummm, Willie) to Clint Eastwood, Proprietor James White's collection is amazing.

3201 S. Lamar, 442-6189 map

www.brokenspokeaustintx.com

Buenos Aires Cafe
Argentinian delights (be sure to sample the pastries and desserts!) and a roast chicken that is T.D.F.

2414 S. First, 441-9000 map

www.buenosairescafe.com

Cafe Caffeine
Free WiFi, poetry readings every Wednesday, and Los Armadillos coffee are just a few reasons why Austin loves this coffee shop. The setting is hip, funky, and energizing, and the Unemployed Democrats are ever so present with plenty of anti-Bush merchandise.

909 W. Mary, 447-9473 map

www.cafecaffeine.com

Cantu's Mexican Imports
Curandero central! If you don't know what that means, come to this small mystical shop of all things healing and Mexican. Pick up an icon and cure what ails ya!

1500 S. First, 448-2677 map

Capitol City Automotive
Anyone in need of a really cool Ford Falcon with fuzzy orange interior? An all-in-one Import and domestic car garage, car sale, and inspection and oil change center, their slogan is, "We buy any car cash."

1802 S. Congress, 447-2886 map

Carla Work, CPA
Housed in a hallway that looks as if it was lifted from the set of The Maltese Falcon, this small accounting firm should belong to Sam Spade.

1512 1/2 S. Congress, 476-7008 map

home.austin.rr.com

Chuy's
Famous for their Elvis affinity, great decor, and creamy jalepeño (dressing, dip, call it what you want, it's multi-purpose), Chuy's also boasts great Texas martinis, a $3 margarita happy hour, and the best Friday special in town: the Chicka Chicka Boom-Boom Enchiladas.

various locations map

www.chuys.com

Claudia L. Boles, CPA
Focusing on small business and personal accounting, Ms. Boles and company are looking to broaden their interests into the music and film industries.

1512 1/2 S. Congress, 447-9419 map

Clear Spring Studio South
Yoga, yoga, yoga!

605 Copeland, 231-9644 map

www.clearspringstudio.com

Cocoon Massage & Bodyworks
Kim Soo & Negeen will rub out your kinks. By appointment only.

1210 S. Congress, 771-9387 map

Continental Club
Rockin' South Austin since 1957, this is the happenin' music club that sports the Elvis sign atop and slick roadsters out front. Where it's really at is inside, where the best of the Austin live music scene can be found any night, including happy-hour shows featuring Toni Price. Celebrity sightings happen with almost monotonous regularity, if you believe there are such things as monotonous celebrities.

1315 S. Congress, 441-2444 map

www.continentalclub.com

Copper Restaurant & Bar
This used to be the Capital City Bistro hotel restaurant, but despite the name change and a few tweaks of the menu, still serves room service to the Embassy Suites, 11am-11pm, and table service, 11:30am-1:30pm and 5-10pm.

300 S. Congress, 480-8797 map

www.embassysuites.com

Creatures Boutique
We've got spirit, yes we do! Austin Spirit, how about you?! As a gallery that features the work of Fidencio Duran, the man responsible for the breezy, easy-going Austin-style murals that greet passengers checking in at ABIA, their local spirit is soaring.

1206 S. Congress, 707-2500 map

www.creaturesboutique.com

Crofts Originals
From cowboy boots to Japanese cat sculptures, turquoise necklaces to chunky pink sunglasses, this truly Austin boutique is a little bit of everything and a whole lot of funky.

1714 S. Congress Ste. B, 445-6308 map

Diaz Gallery
This mother/son owned and operated gallery is a nursery as well, and has a cozy atmosphere with a impressive selection of plants, candles, and gorgeous art.

3507 S. First, 444-0013 map

www.diazgallery.com

Dirty Dog
Not only is this self-serve (as well as full-service) dog grooming facility affordable, genuinely helpful, and fun, but nothing starts a conversation like, "Aw, what a cute pup!"

3411 N. Lamar, 453-3647; 3411 N. Lamar, 453-3647, 2706 S. First, 443-0013 map

www.dirty-dog.com

Doc's Motorworks Bar & Grill
Named for the auto shop that used to occupy the same space, this neighborhood hangout has staked its place on SoCo in the short while it has been opened. Look for the patio full of giddy patrons on Gandy bouncers enjoying an eclectic array of comfort pub grub.

1123 S. Congress, 448-9181 map

www.docsaustin.com

Eco-Wise
Sharing the space with Vulcan Video, this store features everything Earth-friendly. Everything, you say? Well, at least paper products, clothes, lawnmowers, gifts, paints, flooring, cards, and some of the finest toys in town. Stuff you didn't even know came in Earth-friendly varieties. The staff is great and helpful, too.

110 W. Elizabeth, 326-4474 map

www.ecowise.com

Eddie Slack Riverside Chevron
Can you imagine a better name for such a gateway to SoCo? Duuuuuuude!

400 S. Congress, 477-8477 map

Ego's
In the front of an apartment building, in the basement of an office building, resides this legendary lounge -- complete with dim lighting, a big-screen TV, big hair, slam poets, the occasional rollergirl, and all. Live music seven nights a week.

510 S. Congress, 474-7091 map

www.myspace.com

El Gallo
El Gallo has been serving up authentic Mexican and tasty Tex-Mex for almost 50 years. Cheesy enchiladas, sizzling fajitas, and great margaritas all week long, and migas for brunch on the weekends.

2910 S. Congress, 444-6696 map

www.elgallorestaurant.com

El Mercado Restaurant & Cantina
With their tasty Tex-Mex vittles, it is no suprise that El Mercado has restaurants all over Austin. The south location offers up their traditional menu and delicious margaritas.

1302 S. First, 447-7445 map

www.elmercadorestaurant.com

El Sol y la Luna
The people-watching patio is only one of the features that brings diners back again and again. Located next to the Austin Motel, El Sol y la Luna serves interior Mexican and Latin cuisine, as well as a fabulous breakfast menu all day! Try the Omelet del Sol (mushrooms, onions, tomatoes, and cheddar), the Omelet de la Luna (with spinach, onions, tomatoes, and jack cheese), or the Omelet del Eclipse (with all of the above).

1224 S. Congress, 444-7770 map

www.elsolylalunaaustin.com

Embassy Suites Hotel
With a 10-story atrium replete with waterfalls and 260 suites of extravagance, the Embassy takes care of its guests with complimentary breakfast in the morning and cocktails daily.

300 S. Congress, 469-9000 map

www.embassysuites.com

End of an Ear
One of Austin's most interesting record shops, End of an Ear is a hole-in-the-wall store that you might miss if you're not looking for it. End of an Ear is always up-to-date with the best local music and you never know what you'll find in their collection of rare vinyl. Plus, in-store performances on an almost-weekly basis!

2209 S. First, 462-6008 map

www.endofanear.com

Eva B.'s Bakery & Cafe
A Czech-born snack that has made an impact on Texan bakery cuisine, the kolache is a pastry filled with a delicious pool of sweet berry goodness. A big kolache from The Big Kolache is a super sized, super treat from a South Austin staple. Also of note, the nearby Mountain Mudd Espresso Booth has been helping wash down those tasty pastries for years.

2407A S. Congress, 383-9050 map

www.EvaBeeCafe.com

Family Thrift Store
One of Austin's must-visit havens for clothes (and household items) on the cheap.

208 E. Oltorf, 443-3338 map

Farm to Market Grocery
Farm to market is a unique specialty grocery store in a style reminiscent of New York neighborhood delis. Mom and Pop (minus the pop), this female-owned business stocks up on locally produced and gourmet items including fresh fruit, coffee, cheese, wine and beer.

1718 S. Congress, 462-7220 map

www.fm1718.com

Fast Freddy's Hair Salon
Can't go wrong with an $8 haircut. Cash only please.

2701 S. Congress, 707-2000 map

Firestone Complete Auto Care
We hear their service never tires and that they'd never tread on a customer. That's wheely great!

311 S. Congress, 443-1782 map

www.firestonecompleteautocare.com

First Food Mart
"Hey Boss!" the owner greets, as you walk into a convenience store with great bargains on wine and spirits in South Austin.

1410 S. First, 440-1617 map

Flipnotics
It's a store, it's a coffeehouse...no! It's Flipnotics! Hip, new, and vintage clothing downstairs with a coffeehouse upstairs, Flipnotics has live music nightly and a serious lunch menu. They're conscientious too!

1601 Barton Springs Rd., 480-8646; 1601 Barton Springs Rd., 480-8646, 1603 Barton Springs Rd., 322-9011; 1601 Barton Springs Rd., 480-8646, 1603 Barton Springs Rd., 322-9011, the Triangle, 380-0097 map

www.flipnotics.com

Fran's Hamburgers
Hot, grilled burgers and real-deal milkshakes are the specialties at this casual burger-and-fries joint. Simple and affordable, Fran’s is the place to go when you get that craving whether your appetite is big or small. Don’t miss out on the fresh french fries, onion rings, and other available sandwiches.

1822 S. Congress, 444-5738 map

Freddie's Place
Created by the owner of Hickory Street Bar & Grill, this South Austin hot spot offers a menu laden with Southern comfort food and Texas classics set (when the weather is appropriate) in a natural grove of oak trees.

1703 S. First, 445-9197 map

www.freddiesplaceaustin.com

Freebirds World Burrito
The idea originated in California and moved to Austin, a restaurant that is all about huge burritos, cycling, and recycling. This is not just a place to eat. Freebirds donates bikes every year for charity. They also encourage the customers to bring out their inner foil artist.

various locations map

www.freebirds.com

Friends of Sound Records
Aside from the incredible memorabilia that no Hard Rock could ever contain, check out the wide assortment of vinyl LPs.

1704 S. Congress, 447-1000 map

www.friendsofsound.com

Fulmore Middle School
Started 110 years ago as a "one-room, white-frame school house with a bell tower and a few eager students," Fulmore was built up to its present-day form in 1986. In an effort to honor their cultural diversity, the Falcons celebrate posada, Kwanza, and quinceañera. John Henry Faulk is an alum, and former Gov. Ann Richards taught here.

201 E. Mary, 414-3207 map

www.austinschools.org

Gallery Soco
This gallery on the Avenue specializes in limited giclee and serigraph prints, plus original paintings by artists like Lisa Fittipaldi (who happens to be blind ... whoa).

1714-A S. Congress, 442-5144 map

www.gallerysoco.com

Garden District Coffee House
In addition to serving blends from local coffee mavens Ruta Maya, this sweet li'l klatch blends in well with its environs, right atop the leafy greenery of Great Outdoors nursery. The District is open seven days a week and holds a spot in it's heart for St. Ed's with a 10% student/faculty discount.

2810 S. Congress, 462-2473 map

gardendistrictcoffee.googlepages.com

George's Barber Shop
This real-deal barber whose shop is complete with candy-striped pole, knows all about the Avenue and can keep you informed while you get expertly clipped. (Closed for George's annual holiday to Canada.)

1710 S. Congress, 462-2008 map

Glassy Knoll
Pipes and more! Not your everyday "head" shop…

1713 S. First, 447-8199 map

Golden Slipper Modern Boot & Shoe Repair
Family owned since 1950, Golden Slipper's expertise and value has been proven time and again. The Hernandez brothers and co. will take care of your ailing feet and the shoes that adorn them.

1903 S. First, 442-6334 map

Goodie Two Shoes
Hey, don't dismiss them with a "nanny nanny boo boo," just yet. GTS carries the hottest in hottie toe couture for the naughty and nice of the fashion forward.

1111 S. Congress, 443-2468 map

Green Muse Cafe
While some may argue the live music or vegetarian menu make this cafe a necessary trip, the large number of A/C outlets, easy wireless connection, and cheap coffee don't hurt either.

519 W. Oltorf, 912-7789 map

www.myspace.com

Güero's Taco Bar
Austin celebrities have been known to frequent this Austin institution, but most locals are more interested in the marga-ritas and tacos. Since 1995, owners Rob & Cathy Lippincott have run things from this site of the old Austin Seed & Feed, and there’s no better spot to enjoy a Sunday morning than at one of their sidewalk tables.

1412 S. Congress, 447-7688 map

www.guerostacobar.com

Habanero Mexican Cafe
While Habanero's spicy menu might cause a customer to order refill after refill of their beverage, the fact that they serve authentic Mexican Coke (which uses sugar as opposed to corn syrup) will make the experience all the sweeter.

501 W. Oltorf, 416-0443 map

Hair Flair
Flair for the hair apparent.

500 W. Oltorf, 447-3741 map

Hairy Situations Salon
If you're going to see and be seen on the pedestrian-crowded sidewalks, you might as well be properly coiffed and camera ready.

1708 S. Congress, 442-6412 map

www.hairsituationsaustin.com

Happiness
If society had known that happiness was found in a South Austin gift boutique, think of all the time that could've been saved by noteworthy philosophers. Who needs the dour seriousness Nietzsche or Heidigger's stereo instructions when there are so many cool and colorful ways to show off your tropical orchids and tiger lillies? Pretty!

2213-B S. First, 440-8600 map

www.happinessaustin.com

HEB
South Austin's main Heeeeeb, so it's usually packed. But it's also packed with everything you need. Not sure how they fit all that in that one store...

2400 S. Congress, 442-2354 map

www.heb.com

The Herb Bar
Tinctures, herbs, salves, lotions, plants, and everything fragrant is found here in this charming cozy emporium. The staff really knows their stuff and can guide the novice through the enticing and bewildering selection. Their homemade potions and salves will spell the end of lice for your kid, and eczema for you.

200 W. Mary, 444-6251 map

www.theherbbar.com

Hi-Tech Automotive Sales
While the name may make it sound complex, the custom performance work and quality repair services make the choice of Hi-Tech common sense.

1801 S. Congress, 441-1933 map

Hill Country Weavers
Inside the genteel-looking country home someone is sitting at a loom making one of the beautiful pieces you really want to buy. So here are your options: Buy it, or learn to make it yourself in-store. Supplies, too.

1701 S. Congress, 707-7396 map

www.hillcountryweavers.com

Home Slice Pizza
Run by the Queen of Pies, this new SoCo sit-down pizza joint serves the closest thing to true NY pizza in all of Central Texas! Always packed, but worth the wait, they also feature a take-out window for slices-to-go.

1415 S. Congress, 444-PIES map

www.homeslicepizza.com

Hooters
Hoot! You don't need predatory night vision to see those things. Uhh, those onion rings, silly.

425 W. Riverside, 478-9464 map

www.hooterstexas.com

Hotel San José
It's hard to image SoCo without SanJo. Yet it's only been a few precious years since its multimillion-dollar redesign and renovation. Now this boutique hotel is a landmark of Austin's favorite Avenue.

1316 S. Congress, 444-7322 map

www.sanjosehotel.com

Hudson's Sausage Company
The place to bring your deer to have it properly dressed, and while you're at it, pick up some genuine, top-drawer beef jerky. Hudson's also offers retail sales of all cuts of beef.

1800 S. Congress, 445-6611 map

Hyatt Regency Austin
One of the original/early SXSW locales, the Hyatt on Barton Springs is known for its lush open-air pool, sizzling fajitas at Lavista, and a view of Lake Austin and downtown. Whether your stopping in for a drink at the lounge or a week long stay, you'll be sure to feel at home... if your home is a large hotel-like mansion with a waitstaff, stiff drinks, and fabulous restaurants.

208 Barton Springs Rd., 477-1234 map

www.austin.hyatt.com

Jo's Coffee
This unique little joint, the coffee shop of the renovated Hotel San José, offers the best people-watching spot in the whole 78704 ZIP code, hands down. Cappuccino, espresso, lattes, and teas are all there, as well as a selection of baked goods that make perfect midday nibbles.

1300 S. Congress, 444-3800 map

www.joscoffee.com

Jovita's
Jovita's isn't just a Tex-Mex restaurant with live music on the side. Far from it, this modern day cantina has had Latin music legends against the murals of Cesar Chavez. Pop in, grab a cerveza, and groove to la musica de la raza.

1619 S. First, 447-7825 map

www.jovitas.com

Kasbah Salon & Spa
This colorful hair salon has a massage room in the back and puts on the occasional fashion show.

913 W. Mary, 445-4175 map

www.kasbahsalon.com

Kick Pleat
Sassy, chic, and playful, the clothing at Kick Pleat doesn't make for the finest officewear, but girly girls will have plenty to peruse through the bungalow style decour of a true fashion find. Flowing sundresses, high heels that create sharply defined lines, Kick Pleat is dressing the working woman on her weekends off.

910 S. First, 445-4500 map

www.kickpleat.com

Kid Genius
From the Austin designed Miss Nosey Posey to the popular French figurines of Papo, this is the hipster store for children that South Congress was craving. It’s also the only place to find a giant bat kite. Eureka!

1400 S. Congress Ste. B-150, 448-2200 map

www.kidgenius.com

Kim Soo Karate
In addition to preserving traditional forms of martial arts, they also offer Sang Hwal Mu Do, or "lifestyle martial arts" education. Master Rick Fine and Master Mark Wise seem to have custom last names for their calling, and Master Kim Geary is the highest ranking female in Chayon-Ryu.

1700 S. Lamar #200, 462-2787 map

www.kimsookarateaustin.com

Koala Sports Medicine Center
What looks like a purple colored doctors office is actually a health center concerned with exercise and nutrition. Nobody here will be writing out a prescription for drugs, they treat illness on a physical level.

1007 S. Congress, 326-5333 map

www.koalacenters.com

La Mexicana Bakery
Aside from the fact that La Mexicana stays open all night and serves pumpkin empanadas and pan dulces to make one weep, this little bakery's prices are nigh impossible to beat. So whether you choose the breakfast tacos, chocolate cookies, or anything else on their expansive menu, you won't be shelling out to much cash to fill your belly. Plus, if you're heading for the border anytime soon, you can get your car insurance here.

1924 S. First, 443-6369 map

www.la-mexicana-bakery.com

La Moreliana Meat Market
An authentic carniceria (Mexican-style butcher shop), La Moreliana also boasts the nearby El Paisa food cart featuring the deliciously turbulent tacos de chicharron.

3600 S. Congress, 442-8398 map

La Paletera
Fruit cups, fruit trays, ice cream, hot drinks, cold drinks, fruity drinks, mexican style popsicles, snow cones and yes even a cup of corn, every kind of fruity snack under the sun and all in one unique menu.

La Reyna Restaurant
With a reputation as a no fuss, all food destination for Tex-Mex lovers, La Reyna may not challenge gastronomes with an inventive menu, but it will fulfill their desire for tasty fare.

1816 S. First, 447-1280 map

www.lareyna.citysearch.com

LaBare
Where Austin ladies hang with the hung. (Think Chippendales, only naughtier.)

110 E. Riverside Dr, 586-BARE map

www.austinlabare.com

Las Manos Magicas
A gallery/store of Central American artifacts, tiles, and trinkets.

Little Mexico Mexican Restaurant
Traditional south of the border hospitality and authentic Mexican cuisine. Not to mention some of the hottest salsa this side of the Rio Grande. Live mariachi every Thursday and Friday and happy hour specials fit for a fiesta.

2304 S. First, 462-2188 map

Lone Star Riverboat
Live out your Huck Finn fantasies while chugging up and down Austin's lake that's really a river. See the city like you've never seen it before and a great way to see the bats, up close and personal. Public tours and private charters – see their Website for details.

208 Barton Springs Rd., 327-1388 map

www.lonestarriverboat.com

Love
An ever-changing selection of unique jewelry, designer clothes for men, women and children, and lots of cool gifts. Outside is a small stage, where the store hosts the "Love. on the Lawn" music series, featuring performances by co-owner Ginger Leigh and other local musicians.

1000 S. First, 442-5683 map

www.04love.com

The Loveless Building
This building quite possibly has the most beautiful if vaguely illegible office script on the whole strip.

1505 1/2 S. Congress map

Lucy in Disguise With Diamonds and Electric Ladyland
Lucy in Disguise is a fantastic colored mosaic right next door to Electric Ladyland's zebra stripes, but they're really connected on the inside where the costume clothes segue into a frightful collection of rubber masks, make-up, rubber noses, inflatable dolls ...

1506 S. Congress, 444-2002 map

www.lucyindisguise.com

Magnolia Cafe South
No matter the hour, Magnolia Cafe has a crowd. Twenty-four hours a day, they serve sandwiches, great tacos, French toast, and omelets along with fresh-squeezed orange juice, and strong joe. The economical among us will appreciate Magnolia’s wide selection of inexpensive grilled potato dishes and breakfast tacos. The menu also features a number of vegetarian items, including Magnolia Mud, a must for every visit.

1920 S. Congress, 445-0000 map

www.cafemagnolia.com

Mason's Barber Shop

1801 S. First, 448-0842 map

Maximum FX
Veterans from Austin's UT Drag, Maximum FX has exploded as the new kid on the SoCo salon scene as a full-service spa. No wonder this is the Avenue of the Pretty People.

1007 S. Congress Ste. 10-C, 472-3331 map

www.maximumfx.com

McPhail's Florist & Greenhouse
Unique tropical plants and arrangements fresh when you order them. Come celebrate their 80th year; they must be doing something right!

605 Barton Springs Rd., 476-9964 map

Mi Casa Gallery
This maze-like shop is the most enticingly fragrant emporium of Mexican and Central American furnishings in town thanks to the citrus/spice potpourri made on site. Regular trips south of the border result in an ever-expanding and ever-changing array of goodies.

1700 S. Congress, 707-9797 map

www.micasagallery.com

Monkey See, Monkey Do
Thanks to Brandon Hodge there is an inexpensive alternative to the usual and unusual SoCo shopping menu. Cheeky magnets, posters, iron-on panty decor, hats, bags, books, and cigarettes; not just monkey stuff, but every kind of thing you would never need and would love to own.

1712 S. Congress, 443-4999 map

www.monkeyseeonline.com

Montana
So cool, it doesn’t even need to advertise. By appointment only.

1211 Parkway, 535-1475 map

www.montanaskin.com

MOR Sign Graphics
Neon isn't the only electric sign known to man. Take a good look around you, and you see the invisible expert craftsmanship that is MOR Sign Graphics.

1011 S. Congress, 440-0704 map

Moxie and the Compound
Sporting only local treasures from Bob & Truffle, The Crafty Monkey, and Nope Its Soap! (coffee scented soap in the pleasant shape of dog poo.) And for the ho on the go, a Ho on the Go pack with the general necessities; a thong, two condoms, a moist towelette, and a toothbrush.

909 W. Mary, 441-6699 map

www.moxieandthecompound.com

Mr. Grocers
Convenience store and gas station.

1418 Barton Springs Rd., 478-8201 map

Nationwide Insurance
One-stop shopping for home, automobile, life, and commercial insurance coverage.

2525 S. Lamar Ste. 11, 441-2763